FVRx is a unique weekly incentive program that aims to improve health outcomes among overweight and obese children by increasing fresh fruit and vegetable consumption.  Doctors write “prescriptions” that participants can redeem for fruits and vegetables at local farmers markets (typically $1 per household member per day).

The Columbia Heights Farmers Market was the first FVRx implementation site and has been the largest farmers market partner for the FVRx program since it began in 2012. FVRx is an initiative of Unity Healthcare and DC Greens, with funding and support from Wholesome Wave